Inclusive Place Branding successful products based on extensive reading of

based on extensive reading of both primary and secondary sources

`The Masque of the Red Death'

Projections suggest that megacities of 50 million or even 100 million inhabitants will emerge by the end of the century

The book opens by situating Kant's theories in the then contemporary debates about "apperception

these tools are inherently rigid in their application and fail to remedy all forms of abuse

Inclusive Place Branding successful products based on extensive reading ofPlace branding is often a response to inter place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods catchy slogans, colourful logos, star chitects, bidding for City of Culture status etc. that are applied as quick fix solutions regardless of geographical and socio political contexts. Critical views of place branding are emerging which focus on its unexplored consequences